Who they are

project goals

We wanted to give Preston something that felt timeless and classically traditional, yet sophisticated and modern. She needed a website to create a distinct online visual identity for her brand, give voice to her message, and empower her business. We chose colors and images that evoked a modern office, which showcased the product and made it center stage.

The Daily Thinker is a collection of literary quote desk calendars, notepads, and quote cards designed to inspire and uplift. 100% of the sales profits are donated to support Dyslexic Advantage, an organization dedicated to transforming how dyslexia is understood. Preston, the founder of The Daily Thinker, had been running her business from an Etsy store for eight years. The business had grown organically, and it was time to take it to the next level.