Who they are

project goals

We wanted to create a website that would be warm and inviting and convey the empathy, compassion, and commitment of Tender Care's mission statement and core values. We chose a color palette of cool aquas and warm beige to inspire calm emotions and trust. A "helpful hands" theme was created and communicated with photographic images and a collection of illustrated hand icons that represent each caregiver service.

Tender Care is a private in-home care company intentionally created to serve clients with personalized high-quality care. Nelida, the founder, brings a personal touch to each client relationship, treating each person as though they were her own family member. Her goal has always been to provide the peace of mind families deserve while treating clients with dignity, compassion, and grace. Nelly established Tender Care with a clear vision: to provide trusted private care that truly feels like the best care.